Clay Travis / Outkickthecoverage.com

Every morning starts the same way for me, I roll over and check Twitter on my iPhone.

I check Twitter before I check my email, my text messages, or even get out of bed. My wife has even threatened to start her own Twitter account to remind me to take out the trash. I read all the news from the 170 or so people I follow and then I read every single thing y’all send my way. (Every morning for 786 consecutive days an Alabama fan has accused me of being gay).

Put simply, I’m addicted to Twitter.

If I could only consume one media product, Twitter would be my pick. Over any newspaper, over any single television station, over any book, magazine, website, radio station, or other media product you can name.

Basically, if I was stranded on a desert island and had a solar powered Twitter feed with working Internet service for that feed, I don’t think I’d be that lonely.

Yet, amazingly, only about 12% of y’all are even on Twitter so far. Go sign up now. And I preach this every time I talk about Twitter, just use my feed as a template for who to follow if Twitter seems too confusing.

Twitter is a media game-changer, the Cam Newton of Internet companies, and I’m going to tell you why.

1. Twitter empowers the individual.

The reason I started OKTC was because you can’t rely on big media companies anymore. FanHouse was chugging along with only positive reports. At the Auburn-Oregon BCS title game FanHouse sent four writers to Arizona.

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